WAKOSITE Shinjuku

EN / JP

WAKO SITE is a new retail shop format by WAKO, a watch, jewelry, men's and women's goods retailer with its main store in Ginza. And WAKO SITE Odakyu Shinjuku Shop is its first shop under the new concept on the ground floor of Odakyu Department Store in Shinjuku. The challenge of the project was to attract a new customer segment in a new territory. Therefore, while the interior design of so-called “high-brand” boutiques is mostly copy-and-paste so that people can tell which brand it is at a glance, the project was required not only to inherit what WAKO valued up till now, such as the tradition of using authentic materials, but also to be innovative and fresh in design to express the future image of WAKO. This was a very ambitious goal for a shop interior in an environment like a corner of a department store, where many brands stand side by side, but we took its limited size as an advantage and tried out 3D printing technology plotting the entire shop wall quoting the façade of WAKO’s main building under the concept of ‘Inside-Out’.

Photo : Jumpei Kato